Prior to training, Bruce worked in the corporate sector. He holds a BS Finance and Business Economics and an MBA International Business Management. He started training in 2019 after leaving his corporate career to pursue a passion-based work lifestyle. During COVID, he began training many people in their homes due to gyms being shut down. The business continued to grow for both in-home and local gyms in the suburbs of Detroit.

In 2023, he relocated to Naples after falling in love with the health-focused lifestyle, warm weather, sunshine and beaches. He decided that based upon the demographics, this would be a great place to live and grow the business. He is now a year-round resident and homeowner.

Bruce holds certifications from several fitness related organizations.

Functional Aging Institute:

• Functional Aging Specialist
• Balance & Stability Specialist

National Academy of Sports Medicine:

• Certified Personal Trainer
• Fitness Nutrition Specialist
• Corrective Exercise Specialist
• Integrated Balance Training

Precision Nutrition:

• Precision Nutrition Level 1

Ironman U:

• Ironman Certified Coach

US Master Swimming:

• Masters Coach Levels 1 & 2